New Mohawk guide highlights the beauty, sophistication of digital printing
By PrintAction Staff
By PrintAction Staff
Mohawk Fine Papers has released A Maker’s Field Guide to Digital Materials and Digital Processes, the latest in a series of printed guides designed to bring inspiration and education to clients, designers and printers on the importance of choosing the right materials and process for print.
“The new Maker’s Field Guide to Digital Materials and Digital Processes is the latest expression of Mohawk’s ongoing commitment to demonstrating the pivotal role materials play in the success of any project designed for print,” said Chris Harrold, Sr. Vice President, Marketing & Creative at Mohawk. “This edition should prove to designers that digital printing is no longer a compromise, but a sophisticated, agile means to produce beautiful print on an impressive range of materials from fine paper to durable synthetics.”
A Maker’s Field Guide to Digital Materials and Digital Processes was created by Hybrid Design of San Francisco to complement Mohawk’s ongoing series of educational Field Guides. Third in the series, the new guide intends to demonstrate the flexibility of the latest digital printing presses through print demonstrations showing both paper and non-paper materials.
Created by Hybrid Design of San Francisco, the guide is printed by Flash Reproductions, Toronto, Ont.; Sandy Alexander, Clifton, N.J.; Dupli, Syracuse, N.Y. and finished and bound by Fey Printing, Wisconsin Rapids, Wisc.
The entire 71-page book, including the cover and dust jacket, demonstrates 22 different digitally printed materials and is organized into three sections:
1. Introduction / Make Good Great – This section provides an introduction to the harmonious relationship between ideas, materials and process, including a printed demonstration of the top three digital print techniques followed by a composition showcasing a range of materials from papers to magnets available from Mohawk.
2. Printed Samples / Materials with Purpose – This section features six unique sample projects; each suggesting how to use paper in combination with a specialty or a synthetic material. A range of printing techniques from simple single colour to wide format inkjet as well as full colour printing demonstrate how far digital print has evolved.
3. Resources / Become the Digital Print Expert – Besides offering a short-hand summary of the preceding 59 pages of the book, this section features educational resources along with tactical tools designed to get readers from ideation to making in the here and now.
“A Maker’s Field Guide to Digital Materials and Digital Processes recasts digital printing as an answer to the agility of modern workflow. It meets the needs of faster timelines, collaboration, iteration, personalization and the ever-climbing expectations for beauty supported by function. In short we are at a moment in time where the tools for printing are catching up to the needs of the new maker,” according to a statement from the company.