Prime Data of Aurora, Ontario, has installed a Presstek 52DI press for its direct mail operation. The press will allow the company to produce its static print content in-house rather than outsourcing.
“We needed to make some changes to our production platform to achieve a number of business objectives,” said Steve Falk, President of Prime Data. “Not only were we looking to better position ourselves to meet client corporate social responsibility guidelines, but we also wanted more control over timelines, quality and cost.”
Prime Data handles a wide range of direct mail marketing services, including data analytics, email integration, VDP and fulfillment. The company also handles data-driven marketing for many fundraising campaigns. Before the installation of the Presstek, the company only operated Konica Minolta printers. It has been servicing the Canadian market for over a decade.
In producing its fundraising and solicitation materials, Prime Data creates a large volume of offset shells and runs those back through its toner presses for short-run customization. The company says the 52DI will allow it to handle longer, more cost-effective runs of offset shells, as well as more versioned runs. The 52DI can produce print at 10,000 sheets per hour and go from file to sellable sheet in 10 minutes.
“Our decision to acquire the Presstek 52DI was validated almost immediately after it was installed,” Falk added. “A client wanted to add a four-colour slip into a job in progress with a two-day turnaround to meet the mail date. With the flexibility and control of the process offered by the Presstek 52DI, we were able to meet the challenge and leave the client completely satisfied. We expect to accumulate many more of these stories over the life of the 52DI.”