August 4, 2023 By PrintAction Staff
Hemlock Printers and the PDI Group, two recognized leaders in the Canadian printing industry, rebrand PrismTech Graphics as Hemlock Display Solutions. The new company name sets the stage for an exciting new chapter for the organization, signifying its close alignment with the Hemlock organization in western Canada.
As Hemlock Display Solutions, the company will leverage its expertise in large format print solutions. With a fresh identity, the company aims to strengthen its position as a market leader.
Hemlock president, Richard Kouwenhoven, expressed his enthusiasm for this step, stating, “The rebranding to Hemlock Display Solutions represents the progress we have made over the past three years since our acquisition of PrismTech Graphics in partnership with the PDI Group.We have closely aligned processes with Hemlock Printers, integrated our sales and service teams, and look forward to the continued expansion of our wide format offering to regional and national customers in the months and years ahead.”
PDI president, Jamie Barbieri, added, “The new branding initiative is in keeping with our strategic focus on growing our national footprint in the point of purchase (POP) and point of sale (POS) marketing segment.”
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