Quad/Graphics Inc. announced yesterday that it is investing $20 million to expand its insert-printing capabilities, which includes adding four offset presses to its Lomira, Wisconsin, facility. The investment focuses on Quad’s ability to print highly versioned, smaller-page-count advertising formats inserted into newspapers.
“Advertising inserts continue to provide high marketing ROI by driving store traffic while also serving as an effective complement to online, mobile and other marketing efforts,” said Joel Quadracci, Chairman, President & CEO of Quad/Graphics. “Now, with high-quality offset and gravure capabilities near every major retail market in the United States and Canada, our geographic presence and process footprint spans the continent.”
The company’s press investment includes two new 24-page presses with gapless blanket technology. According to Quad, its Lomira facility has an established capability in gravure printing, and the addition of offset printing is strategically important to better serving the needs of national and regional customers for Midwest production and distribution. The equipment will start up in mid-2011.
Back on October 6, 2010, Quad announced plans for a $23 million investment, primarily for retail-focused printing, in its Canadian infrastructure and manufacturing platform within the next year. The company at the time announced it would close the St.-Jean-sur-Richelieu plant in Quebec and refocus its operations in Edmonton, Alberta.
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