By PrintAction Staff
By PrintAction Staff
As a result, Quad/Graphics states it remains the primary printer for Hearst’s magazines division, manufacturing 20 of Hearst’s 21 U.S.-based magazine titles, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, O: The Oprah Magazine, Popular Mechanics, and Car and Driver, as well as related inserts and custom print products.
Quad/Graphics has been Hearst Magazines’ largest print supplier since 2011, when it began printing Good Housekeeping, Harper’s BAZAAR, House Beautiful, O: The Oprah Magazine, Woman’s Day, ELLE, ELLE DECOR, Car and Driver and Road & Track in addition to Veranda, which the Company has printed since 2007.
With the acquisition of Brown Printing Company in 2014, Quad/Graphics began printing 10 additional Hearst titles: Country Living, Cosmopolitan, Esquire, Food Network Magazine, HGTV Magazine, Marie Claire, Redbook, Seventeen, Town & Country and Popular Mechanics.
“With its exceptional portfolio of magazine titles, Hearst has mastered the art of content creation, demonstrating the power of print in a multichannel world and reaching more than 80-million readers every month,” said Joel Quadracci, Chairman, President & CEO of Quad/Graphics. Quadracci continues to explain this relationship with Hearst positions the company as America’s leading magazine printer.
“Magazines have the power to inspire and transport readers through beautiful images, expert curation and unique points-of-view,” said David Carey, President of Hearst Magazines. “Working with Quad/Graphics, we are able to constantly push the boundaries of what magazines can be, to create memorable, impactful experiences for readers and marketers with every issue.”
Hearst also leverages Quad/Graphics’ range of media, mailing and related distribution solutions to deliver its content. This includes Quad/Graphics’ new Publisher’s Studio Editorial, a branded application to plan and develop content for print and digital editions. Quad/Graphics also supplies Hearst with co-mailing opportunities to create postage savings.
“Magazine content is incredibly valuable in a multichannel world, and through our partnership with Hearst, we have the great opportunity to explore the limitless possibilities of ink on paper and related content delivery,” said Quadracci.