Scholle IPN rebrands to focus on sustainable packaging
June 29, 2020 By PrintAction Staff
Scholle IPN recently announced a major rebranding to reflect the company’s focused efforts on sustainable packaging.
“This is a really exciting time for the Scholle IPN business and for our team around the world,” said Ross Bushnell, president and CEO of Scholle IPN. “The opportunities are endless for sustainable, leading-edge solutions crafted around film, fitments, and equipment offerings. We believe that our brand should more accurately reflect those tremendous opportunities and we are excited to launch the new brand campaign at this time.”
“As the packaging industry continues to undergo sweeping changes with respect to our role in a circular economy, it’s only appropriate that the Scholle IPN brand experience and product portfolio reflect that shift,” added Bushnell. “As a result, our marketing team, both in the US and Europe, spent countless hours to ensure that our visual brand aligns with our operational philosophy and vision.”
In addition to its new look, Scholle IPN has also adopted a new tagline, Simply Flexible, to further reinforce its strategy and direction. As part of the rebranding initiative, Scholle has launched a new website, www.scholleipn.com.
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