Sun Chemical to dollarize all Latin American ink products
April 17, 2020 By PrintAction Staff
In a move designed to maintain price consistency across the region during the COVID-19 pandemic, Sun Chemical has now dollarized all ink product lines offered in Latin America, including solvent- and water-based inks.
Most raw materials used in the manufacturing and formulation of Sun Chemical inks sold across Latin America are imported primarily from the US, Europe and Asia and are already sold or indexed to the U.S. dollar.
Raw materials manufactured locally in Latin America are also sold using the U.S. dollar. Combining this with the extreme depreciation of local currencies across the various Latin American countries directly caused by the coronavirus and supply volatility has led Sun Chemical’s price lists to now be referenced to the American dollar.
By using the American dollar as the common currency for the entirety of ink offerings across the region’s organization, Sun Chemical Latin America can maintain price consistency across the region and focus on providing customers with continued product quality and technical support.
“At Sun Chemical, our first priority is offering our customers the highest standards in products and services throughout both the industry and the world,” said Fernando Tavara, president, Sun Chemical Latin America. “By taking this step in Latin America, we ensure we manage the currency volatility in a better way. This will also enable us to maintain our service and quality at the highest standards and minimize any risk of supply disruption during this challenging moment.”
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