By PrintAction Staff
By PrintAction Staff
Colour authority Pantone has announced Pantone 19-4052, Classic Blue, as the Pantone Color of the Year for 2020 for its tranquil and calming elegance.
“Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking Pantone 19-4052 Classic Blue highlight our desire for a dependable and stable foundation from which to build as we cross the threshold into a new era,” Pantone explains.
“We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by Pantone 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “Imbued with a deep resonance, Pantone 19-4052 Classic Blue provides an anchoring foundation. A boundless blue evocative of the vast and infinite evening sky, Pantone 19-4052 Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication.”
“As technology continues to race ahead of the human ability to process it all, it is easy to understand why we gravitate to colors that are honest and offer the promise of protection. Non-aggressive and easily relatable, the trusted Pantone 19-4052, Classic Blue lends itself to relaxed interaction. Associated with the return of another day, this universal favourite is comfortably embraced,” according to a release.
Classic Blue in graphic design and packaging
“A colour we respond to viscerally as being trustworthy, Pantone 19-4052 Classic Blue is an ideal shade for many applications of graphic design. This is especially true for packaging where Pantone 19-4052 Classic Blue conveys the message of honesty, credibility and reliability that today’s consumers are connecting to,” Pantone explains.
Classic Blue in food and beverage
“Blue foods and beverages including Pantone 19-4052 Classic Blue like shades are rich in anthocyanin,” the colour authority notes. “With this relationship to wellness and self-care these blue foods help to build a solid foundation, acting as a form of protection for good health. In addition to their natural health benefits, these blue foods also bring style and sophistication to the table.”
Classic Blue in home décor
Finally, Pantone explains that Pantone 19-4052 Classic Blue “injects creative confidence into interiors, transforming a space through unique colour combinations and tonal statements. Easily applied across so many different materials, textures and finishes, Pantone 19-4052 Classic Blue is a dependable blue that can take you in different directions expressing tradition and elegance as well as unexpected boldness.”
Pantone will release limited-edition collections of Pantone Color of the Year 2020 Formula Guides and Fashion, Home + Interiors Color Guides as collector’s items for designers, to help them better integrate Classic Blue into their workflow. Guides will feature a specialized Color of the Year cover including messaging for Classic Blue enclosed within the guide, now available on Pantone.com.