Coca-Cola Turkey’s summer promotion uses thermochromic inks to add colour and function to 10 new aluminum beverage can designs.
Historically, one or two thermochromic inks have been combined to communicate temperature changes on beverage cans telling the consumer when it is at the perfect chill level for consumption. Using four separate thermochromic inks for the promotional cans, Coca-Cola Turkey says it has upped the ante by using thermochromic ink technology as a true decorative tool, making it an integral part of how the can looks.
The designs featured on Coke Red and Coke Zero cans all have summer themes, ranging from ice cubes and palm trees to sandals and sailing boats. The images are colourless at ambient temperature and change to colourful patterns when the drink is chilled and ready for consumption.
The cans are produced at Crown’s Osmaniye plant in central southern Turkey, a production facility with the capacity to produce approximately two billion cans per year. A total of 70 million units will be produced this year for the campaign, with a large number already in the retail supply chain, explains Coca-Cola.
“Crown worked with dedication to facilitate the complex printing process of the four inks, a novelty in our line of work,” says Crown Bevcan Europe & Middle East marketing & business development director Matt Twiss. “While we have used thermochromic ink technology for many commercial applications, the Coca-Cola campaign highlights its potential as a decorative tool, conveying a message of freshness and fun in an aesthetically pleasing and original way. The inks also encourage consumers to interact with the brand at the point of sale and during consumption.”
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