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Heidelberg Canada Holds Inforum

Heidelberg Canada hosted an event at its Mississauga headquarters this week, focusing on the topic of social media and its potential impact for printing companies.

Former PrintAction editor Julian Mills, now Vice President of Client Development at Prescient Digital Media, highlighted the various ways printers can use emerging social-media technologies to network with its existing clientele, as well as find new prospects. Sites such as LinkedIn and the usage of blogs to keep a company’s Internet presence fresh is key to gaining new clients, according to Mills.

The presentation by Mills was followed by a demonstration of Heidelberg’s Anicolor press and its low-waste, quick change-over abilities.