HP today commercial released HP SmartStream Designer 4.0, designed for variable data printing (VDP) with both small- and large-format applications. The software application, a plug-in for Adobe InDesign, is available as part of the HP SmartStream Solutions portfolio.
Using different media designed from the same SmartStream Designer files, HP explains that printing companies can use HP SmartStream Designer to create multi-application campaigns ranging from large-format posters for point-of-sale to flyers and postcards for loyalty and special-offer campaigns.
Beyond merging variable data, the software application can also be used for imposition with HP large-format printers and image manipulation based on Adobe Photoshop, as well as barcodes, collation and packing, and 3D text.
SmartStream Designer 4.0 works on both Macintosh and Windows platforms, while also allowing for connectivity to third-party VDP tools.