The Landa Group of Rehovot, Israel, appointed Yishai Amir as CEO of Landa Corporation. Benny Landa, founder of the Landa Group, continues as its active Chairman.
Amir, who also becomes Group Vice Chairman for Landa, has more than 20 years of experience in the printing industry. He held senior positions with HP, most recently serving as Vice President and General Manager, Graphics Solutions Business at Hewlett-Packard Americas.
Previously, Amir served as HP Vice President and General Manager, Indigo & Inkjet Solutions Business Americas, and Director, Worldwide Strategic Marketing, HP-Indigo. He began his career in the printing industry at Indigo, where he served in various positions including VP, Photo Business and Director, Product Marketing.
“By joining Landa I feel as if I am returning home. I started my career with Benny Landa 21 years ago at Indigo,” said Amir. “I greatly appreciate the incredible opportunity to again work with him and the rest of the Landa team. I look forward to helping grow the business and building one of the industry’s great companies.”
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