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MacDermid forms strategic partnership with Digimarc

MacDermid Graphics Solutions has announced a strategic partnership with the Digimarc Corporation to expand the application of Digimarc for packaging in the global flexographic printing market. MacDermid is the first flexo plate manufacturer to partner with Digimarc.

This strategic partnership aims to provide brand owners with increased product traceability throughout the supply chain. Additionally, brands can heighten the consumer’s pre-purchase and post-purchase experiences through interactive and dynamic data embedded in the packaging designs.

“MacDermid has a long, rich history of introducing new technology and innovation to the market. Our partnership with Digimarc proves our dedication to advancing flexographic printing and our mission to be one of the most innovative companies driving the industry to new heights,” said Brad Wills, senior vice president and global general manager of MacDermid Graphics Solutions.

“A key part of Digimarc success is ease of implementation and quality performance within the print supply chain, and a big part of the global printing industry relies on MacDermid printing plates, their supporting technologies and their great team of people. So we are thrilled to have an innovative company like MacDermid, a leading contributor to the packaging value chain, embrace our technology platform and partner with us to continue to bring exciting products to the market,” said Scott Wilcox, vice president of client services at Digimarc.

MacDermid’s sales and technical support teams completed training with Digimarc and are now able to help customers integrate interactive data into all packaging designs.