Pierre Marcoux becomes President of TC Transcontinental’s media sector, TC Media, with a range of brands for the business, finance and construction sectors, including an event-planning component. TC Media is the largest publisher of French-language educational resources in the country. The company, which began divesting its newspaper assets last year, describes these sectors as key to its strategic shift.
Marcoux’ objectives include further developing the sector’s specialty product and service offering; growing market share in educational book publishing; and evaluating targeted acquisition opportunities. He has been working in the family business for more than 15 years.
“I am especially proud to appoint Pierre Marcoux as President of TC Media,” said François Olivier, President and Chief Executive Officer of TC Transcontinental. “We have full confidence in Pierre as he assumes his mandate of executing the Media Sector’s business development strategy in order to always better meet the needs of our customers and audiences. He has successfully climbed the ranks to be entrusted with this key role of responsibility, combining his talent as a senior-level manager, his inherent business sense, as well as his profound knowledge of publishing, journalism and multiplatform content.”
Marcoux joined TC Transcontinental in 2000 as a journalist, before taking on a role as Content Manager and Director of Business Development for business publications in the media sector. He then became Vice President of the Business Solutions Group. Five years later, he served as Senior Vice President of the Business and Consumer Solutions Group, a position he held for four years in Toronto, and was then appointed Senior Vice President, Business and Education.
Marcoux holds a bachelor’s degree from Université de Sherbrooke and a Master’s in Media Management from Northwestern University. He also completed various training programs at Kellogg School of Management and Harvard Business School. As part of his community involvement, he supports organizations such as the Montreal Neurological Institute and Hospital, On the Tip of the Toes Foundation and Centraide of Greater Montreal, and also serves as governor of the Fondation de recherche en administration (administration research foundation) of Université de Sherbrooke.
TC Media media brands include Les Affaires, Événements Les Affaires, Finance et Investissement, Investment Executive, Conseiller, Advisor’s Edge, Avantages, Benefits Canada, and Constructo and Contech, as well as Chenelière Éducation, Les Éditions Transcontinental, Les Éditions Caractère and Groupe Modulo, grouped within TC Media Books.
TC Transcontinental has close to 6,500 employees in Canada and the United States, generating revenues of $2 billion in 2017.