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Roland DGA announces three key organizational changes

January 25, 2022  By PrintAction Staff

Amado Lara

Roland DGA Corporation has announced three key organizational changes that further strengthen the company’s leadership team. Amado Lara, previously Roland DGA’s sales director, has been promoted to vice-president of sales and will now oversee sales, business development, and product management throughout North and South America as well as Dgshape Americas, Roland DGA’s dental solutions division. In addition, Yadira Cepeda, who currently manages the company’s sales development department, will now also oversee the Roland DGA’s customer service department as director of sales development and customer service. Finally, Roland DGA has brought on Peter Chen as director of service to manage technical support and field service functions.

Lara, who has held various sales and management positions within the company over the last 30 years, has contributed greatly to the success of Irvine, California-based Roland DGA. As vice-president of sales, Lara’s responsibilities will include oversight of a broader range of major departments within Roland DGA’s corporate infrastructure, allowing for even better coordination and alignment.

Yadira Cepeda

Cepeda, a Roland DGA staffer for more than 24 years, has also held a number of different positions in various departments. In her new position, she will provide strategic sales development and customer service oversight, with a focus on identifying and implementing new ways for the two departments to further enhance the purchase experience for Roland DGA customers.


Peter Chen

Chen, a customer service and tech support veteran with more than 25 years of managerial experience, most recently served as director of operations and customer support for Tustin, California-based SEB Professional North America. As Roland DGA’s new service director, he will be responsible for managing day-to-day technical support and service operations throughout the Americas, ensuring customers continue to receive the very best service and support in the industry. Chen will report to Ron Ball, Roland DGA’s vice-president of service, who will provide strategic oversight.

“Each of these individuals are accomplished professionals with extensive knowledge, and we’re confident they will excel in their important new roles,” said Andrew Oransky, Roland DGA’s president and CEO. “We had a record-breaking sales year in 2021, despite significant challenges; the contributions of Amado and Yadira were crucial to making that goal a reality. We’re also excited about Peter joining our team. We look forward to benefiting from his skills and expertise in providing our customers and dealer channel with service and support that exceeds expectations.”

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