St. Joseph Communications this spring is launching what it describes as a new flyer distribution model, under its media brand name Best Life, for Canadian retailers to reach consumers.
The flyers are being packaged with St. Jopeph’s new editorial magazine, Best Life, which is a weekly editorial lifestyle magazine published by the company’s St. Joseph Media division. St. Joseph Media is the publisher of brands like Toronto Life and FASHION Magazine. The first Best Life package will reach Canadian mailboxes for a controlled test in the London, Ontario, market on April 27, 2018.
St. Joseph explains this model presents a more cost-effect solution than current Canada Post flyer delivery programs, as well as what the company describes as a cluttered delivery environment. Best Life will be deposited directly into the mailboxes of targeted houses, apartments and condos.
“We’re excited to present this new flyer delivery model for Canadian retailers that is cost-effective and provides a great consumer experience, tapping into Canadians’ affinity for flyers and high-quality editorial,” said Tony Gagliano, CEO of St. Joseph Communications. “Over the last 12 months, we have worked to develop and create the ultimate model that addresses what’s lacking in flyer delivery in Canada today: a compelling, relevant, targeted, differentiated, timely – and affordable solution.”
St. Joseph’s Strategic Content Labs recently conducted an online study and found that 75 percent of respondents somewhat/strongly agree that flyers are an important source of shopping information.
The survey also found that 80 percent of respondents would read the Best Life magazine, while 66 percent would notice the package more than other types of flyers. St. Joseph also reports the concept scored well with those who do not currently enjoy receiving flyers.