By Jon Robinson
Trish Witkowski of Foldfactory, a PrintAction columnist best known for her regular educational videos series 60-Second Super Cool Fold of the Week, has launched her first online course, called Direct Mail Strategy, on Lynda.com.
The course consists of eight chapters and 46 movies, each covering what Witkowski describes as a vital direct mail strategy or concept. She continues to state the goal of the course is to give direct marketers, designers, print professionals and small businesses the tools and strategies needed to get powerful results from mail.
“I’m so proud of how the Direct Mail Strategy course turned out,” says Witkowski. “Mail is a fascinating topic and a powerful marketing medium, but you can’t just send mail and expect results. There’s a strategy and a process involved, and I’m sharing it with everyone.”
The Direct Mail Strategy course covers mailing lists, marketing strategies, writing offers, engagement techniques, format options, testing, tracking and measuring results. It provides registrants with downloadable exercise materials. Lynda.com provides a free preview of seven of the 46 videos in the Direct Mail Strategy course.
“We’re thrilled that Trish Witkowski is contributing course content to the Lynda.com library, joining hundreds of other industry experts,” stated Kristin Ellison, content manager for the design segment at lynda.com, which provides thousands of online training courses on a range of subjects. “Her insight on direct mail is invaluable and her passion is infectious. I know our members will find her course instrumental in helping make sure their next mail piece is both effective and on budget.”