Commercial printer Solisco selects PrintReleaf
By PrintAction Staff
By PrintAction Staff
Canadian commercial printer Solisco has partnered with PrintReleaf, enabling its clients to select reforestation equivalent to the paper used on their projects.
A print industry sustainability and reforestation standard, PrintReleaf seeks to offer brands, graphic designers and printers an alternative to chain-of-custody standards currently available. First introduced at Print 17 in Chicago, PrintReleaf is described as the only technology platform that measures customers’ paper usage and certifiably reforests that usage on an equivalent basis. The program automatically plants trees equivalent to the paper used by printers and converters, with plantings certified by an independent agency. The PrintReleaf technology, it explains, not only tracks paper consumption, but also monitors PrintReleaf reforestation partners in an effort to ensure fulfillment.
With PrintReleaf, customers can designate any of seven different stressed forest areas around the world for their reforestation: Brazil, the Dominican Republic, India, Ireland, Madagascar, Mexico and the United States.
Related: PrintReleaf software and collateral literature are now available in six languages
“We believe that good practices help the environment, our communities, and the world we all live in. Responsible forest management – like waste reduction and recycling ink, paper, and energy – is a key element in our blueprint as an organization,” says Alain Jacques, Solisco CEO.
Founded in 1991, Quebec printing company Solisco has grown to more than 400 employees to become one of Canada’s largest printers. It has since diversified its products and services in an effort to be a single-source solution for print strategy, content, design and logistics. Recently Solisco launched its own AR app, featuring inbound marketing opportunities and an ROI measurement tool designed to improve the way readers interact with content.
“We are pleased to welcome Solisco to the ever-growing PrintReleaf family of commercial printers. Using our patented software, Solisco can now promote reforestation to their clients on their quotations,” says PrintReleaf CEO and Founder Jordan Darragh.