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EFI Adds to Management Team

January 14, 2014  By PrintAction Staff

Electronics For Imaging of Freemont, California, has appointed David Reeder as Chief Financial Officer. Reeder most recently served as the head of finance for Cisco’s Enterprise Networking Group. 

In addition, Marc Olin, currently Senior Vice-President and General Manager of EFI’s Productivity Software Group, has been named to the newly created position of Chief Operating Officer.

“Following a comprehensive search, I am very pleased to welcome David Reeder to EFI’s executive team,” said Guy Gecht, EFI’s Chief Executive Officer. “David was our clear first choice with his extensive background in both finance and operations at Cisco, Broadcom, and Texas Instruments which make him a tremendous asset to EFI’s diverse business.”

Gecht continues to explain that Reeder’s experience with global business will be a key asset within the current focus to expand EFI’s geographic footprint, which Gecht describes as a key element of EFI’s growth strategy.


“EFI has done a terrific job developing a unique portfolio of innovative products and executing on its global growth strategy,” said Reeder. “I believe the company has just begun to realize its opportunity. I am very excited to join this talented team and committed to executing on the opportunity as we grow EFI to its $1 billion revenue target – and beyond.”

As VP of Finance for Cisco’s System’s $16 billion Enterprise Networking Division, Reeder was responsible for all financial aspects of Cisco’s largest business group. Prior to that role, he served at Broadcom Corporation as Vice President & Managing Director, Asian Operations, after serving as Controller for Broadcom’s U.S. Manufacturing and Operations. Reeder holds a Master’s degree in Business Administration from Southern Methodist University and a B.S. in Chemical Engineering from the University of Arkansas.

Marc Olin, who has served as the Company’s Interim Chief Financial Officer since September 2013, has been appointed to the newly created role of Chief Operating Officer. A search is underway to fill Marc Olin’s previous position as General Manager, Productivity Software Business.
Olin joined EFI in 2003 when the company acquired PrintCafe, where he was CEO and Co-founder. The acquisition launched EFI’s entry into the commercial print software market, with Olin helping to grow the business from annual revenues of $35 million to over $110 million.

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