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Printful customer all-time sales hit $1B on Black Friday Cyber Monday weekend


December 1, 2021
By PrintAction Staff

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After gathering Black Friday and Cyber Monday (BFCM) sales data, Printful has achieved new company milestones with record-high customer sales. During the 2021 peak season, the company’s total gross merchandise value (GMV) reached more than $1 billion, and Printful has now printed over 40 million items.

The increasing demand for e-commerce, as well as the popularity of side hustles and social media trends, have been a major driving force behind Printful’s growth.

“Black Friday and Cyber Monday is our busiest time of the year. Each season, our customers—business owners around the globe—start preparing for the holidays earlier than the last. Their 2021 campaigns and efforts have paid off because, during the BFCM weekend alone, they generated more than $13 million in sales. I am proud to announce that, as a result, this has been our biggest peak season yet,” said Davis Siksnans, CEO & co-founder of Printful.

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The company received almost 285,000 orders on BFCM 2021, and the overall best-selling Printful products this year were T-shirts and sweatshirts for the apparel category and mugs and posters for home and living.

Additionally, the company has expanded its operations in Mexico and opened a new facility in Dallas, Texas, as well as in the UK. An extended network of facilities allowed Printful to deliver orders to a total of 132 countries during BFCM. The highest sales still came from the US, with California, Texas and New York at the top of the list. Additionally, the company saw an increase in BFCM popularity in Canada, the UK and Germany.