Vancouver-based Metropolitan Fine Printers introduced a new branding position by dropping the word Metropolitan from its name, as the industry stalwart will now present itself as MET Fine Printers to the market. MET based its new branding approach on what the company refers to as its three pillars of engagement: Environment, Design and Ethical Business practices.
“We felt it was time to let our clients know what we have been up to. We continue to do what we do best every day, taking on the toughest print challenges the industry and delivering the absolute finest results,” stated Scott Gray, MET’s Director of Brand. “Our digital and Web-based services have grown tremendously but we have not really talked too much about it. A fresh look and robust new Website seemed a good place to start the conversation.”
The company has also started a new division called MET Resource, described as a service that project manages print collateral from business cards through retail signage and installation – with an emphasis on brand continuity.
“We feel the time has come to formally share our multidisciplinary expertise we have developed over the years,” stated Nikos Kallas, MET President. “MET has always had a tremendous appreciation of brand design and has stamped this on our business model. Our MET Resource team ensures that multifaceted projects maintain absolute brand continuity across any platform.”
Kallas continues to explain that MET Resource is to be enabled by the company’s G7 colour management capabilities and environmental positioning as a carbon-neutral printer, while also focusing on logistics, distribution and installation.